The techniques of social games and gamification are increasingly popular. Leading companies worldwide already use gamification, applying the techniques of game designers as varied objectives to serve as marketing, human resource management, increased productivity, training, innovation and customer commitment. Based on symbolic capital, the theory of self-determination and aspirational goals, Professor José Esteves presented the characteristics of gamification activities that have been used successfully by companies through very practical exercises and case studies of succes.
- June 2014